Guides to GA4, GTM, Meta CAPI, Enhanced Conversions and offline conversion tracking for accurate ad reporting.
Master offline conversion tracking (OCT) for Google Ads and LinkedIn. Step-by-step CRM integration with HubSpot, Salesforce, and gclid capture.
Master marketing attribution touchpoints. Compare first-touch, last-touch, linear, time-decay, U-shaped, and W-shaped models for multi-channel scale.
Build a unified performance marketing dashboard in Looker Studio. Blend GA4, Google Ads, Meta Ads, and Shopify data into actionable MER reports.
Compare fractional attribution, multi-touch (MTA), Shapley value, Markov chains and MMM, and connect offline conversions to your ad data.
Master the Google BigQuery and GA4 raw event export pipeline. Overcome GA4 UI data thresholding and the 14-month retention cliff with production SQL queries for blended ROAS, LTV cohorts, and multi-touch attribution.
Set up Meta Conversions API Gateway without coding. Step-by-step tutorial to deploy CAPI Gateway on Stape, recover signal loss, and boost EMQ scores.
