How Paid Media World scaled Nutrabytes—a premium UK nutrition brand specializing in hydrolyzed marine collagen and high-purity vitamins—to a 54.3% peak conversion rate, a £1.05 cost-per-sale, and sustainable multi-channel profitability using Google Performance Max, Shopping asset isolation, and Meta Full-Funnel TOFU-MOFU-BOFU audience remarketing.
Scaling D2C Supplement Sales to 54.3% Peak Conversion Rates
Nutrabytes (nutrabytes.com) is a leading British manufacturer of pure Hydrolysed Marine Collagen peptides, Biotin formulas, and premium vitamins. We deployed an omni-channel acquisition and retention engine integrating Google Shopping & High-ROAS Search, Meta TOFU → MOFU → BOFU funnels, viral YouTube short-form storytelling, and multi-channel social retargeting that drove consistent sales scaling from 25 items/wk to 119 items/wk at an industry-disrupting CPA of £1.05 – £2.81 per item sold.
Core Growth Mandates
- High-Converting Search: Target marine collagen, hair growth, and anti-aging search queries with high purchase intent.
- Audience Funnels: Structure Meta ads into TOFU (Awareness), MOFU (Consideration), and BOFU (Catalog Retargeting).
- Organic Video Moat: Build an active YouTube Shorts & Reels presence driving organic traffic and consumer trust.
- Margin & CPA Control: Maintain Cost Per Sale under £3.00, well below industry benchmarks (£15 – £25).
Flagship Nutritional Formulas & SKUs
Hydrolysed Marine Collagen
Liquid & Powder FormulationsPure Naticol® Marine Collagen peptides engineered for skin hydration, wrinkle reduction, hair thickness, and joint mobility. High repeat re-order rate.
Biotin Complex + Zinc & Selenium
Max Strength 10,000 mcgHigh-potency hair growth, radiant skin, and strong nail formulation with natural absorption boosters. Targeted heavily on Meta & Google Shopping.
Immunity & Vitamin Formulations
Vitamin C, D3, K2 & ZincClinically balanced daily wellness formulas designed for year-round immune defense and vitality. Delivered a 23.5% ACOS in dedicated campaigns.
Pure Collagen Refill & Subscriptions
Sustainable Refill PacksEco-friendly refill subscription packages powering high customer lifetime value (LTV) and recurring revenue through automated email and SMS retargeting.
Full-Funnel TOFU → MOFU → BOFU Audience Strategy
Brand Discovery & Education
Engaging video shorts and beauty influencer reels introducing Marine Collagen benefits, anti-aging science, and customer transformations to broad UK audiences.
Product Evaluation & Traffic
Retargeting video viewers with product comparison carousels, third-party lab certifications, and press features driving high-intent traffic directly into product detail pages (PDP).
Direct Purchase & Refills
Dynamic catalog ads retargeting cart abandoners and bundle discount incentives converting warm traffic into completed orders with industry-leading efficiency.
Google Ads & Shopping Sales Velocity
Weekly Items Sold & Cost Per Sale (£)
Conversion Rate % Progression Across Scaling Weeks
Audited Weekly Campaign Tracking Matrix
14-Week Comprehensive Audit| Campaign Week | Impressions | Clicks | Items Sold | Conversion Rate (%) | Total Cost (£) | Cost / Sale (£) | Performance Status |
|---|---|---|---|---|---|---|---|
| 26 July - 1 Aug | 11,026 | 104 | 25.84 | 24.8% | £62.23 | £2.41 | Initial Scale |
| 2 Aug - 8 Aug | 21,835 | 169 | 54.00 | 32.0% | £115.31 | £2.14 | Doubled Volume |
| 9 Aug - 15 Aug | 16,212 | 151 | 42.55 | 28.2% | £97.67 | £2.30 | High Margin |
| 16 Aug - 22 Aug | 3,638 | 75 | 37.98 | 50.6% | £50.95 | £1.34 | Ultra Low CPA |
| 23 Aug - 29 Aug | 3,272 | 88 | 37.00 | 42.0% | £38.87 | £1.05 | Lowest CPA (£1.05) |
| 30 Aug - 5 Sept | 7,847 | 98 | 25.39 | 25.9% | £69.61 | £2.74 | Steady Conversion |
| 6 Sept - 12 Sept | 16,011 | 161 | 87.41 | 54.3% | £127.31 | £1.46 | Peak Conv Rate (54.3%) |
| 20 Sept - 26 Sept | 16,700 | 191 | 72.49 | 38.0% | £153.00 | £1.90 | Consistent Scale |
| 11 Oct - 17 Oct | 9,210 | 261 | 77.00 | 29.5% | £111.00 | £1.44 | High Volume |
| 18 Oct - 24 Oct | 12,682 | 267 | 119.00 | 44.6% | £154.00 | £1.30 | Peak Sales (119 Items) |
| 25 Oct - 31 Oct | 33,114 | 391 | 107.00 | 27.4% | £293.00 | £2.74 | 100+ Orders/Week |
| AUDITED TOTALS | 215,400+ | 2,750+ | 778+ Orders | 32.4% Avg | £2,084.22 | £2.68 Avg | 100% KPI Delivered |
Meta Full-Funnel Audience Scaling & BOFU Sales
Middle of Funnel (MOFU) Traffic Acquisition
| Campaign Window | Reach | Clicks | CTR (%) | Cost / Click | Spend |
|---|---|---|---|---|---|
| 18 - 24 July | 14,008 | 611 | 3.01% | £0.13 | £83.42 |
| 25 - 31 July | 18,272 | 1,525 | 5.62% | £0.08 | £121.82 |
| 1 - 7 Aug | 50,855 | 931 | 1.79% | £0.12 | £122.56 |
| 8 - 14 Aug | 24,578 | 900 | 3.67% | £0.09 | £102.49 |
| 15 - 21 Aug | 24,776 | 909 | 3.92% | £0.08 | £104.55 |
Bottom of Funnel (BOFU) Direct Sales Retargeting
| Campaign Window | Link Clicks | Orders / Sales | Conv. Rate | Cost / Sale | Revenue |
|---|---|---|---|---|---|
| 25 - 31 July | 81 | 10 Orders | 12.3% | £7.22 | £250.00 |
| 1 - 7 Aug | 112 | 12 Orders | 10.7% | £10.95 | £453.69 |
| 8 - 14 Aug | 242 | 11 Orders | 4.5% | £12.64 | £339.59 |
| 15 - 21 Aug | 198 | 10 Orders | 4.1% | £13.92 | £329.66 |
| Nov Scaling | 495 | 48 Orders | 9.7% | £2.56 | £1,240.00 |
Executive Summary & Strategic Growth Takeaways
How Nutrabytes scaled D2C e-commerce sales with unmatched efficiency
Through high-intent search exact-matching and product page CRO, Google Ads generated sales at £1.05 – £2.81 per item sold, far below industry averages.
TOFU awareness fed 147K+ weekly viewers into a low-cost MOFU consideration pool (£0.08 CPC) and converted BOFU retargeting at 10.7% – 12.3% purchase conversion rates.
YouTube Shorts, Meta Reels, and Snapchat video campaigns built deep consumer trust, generating thousands of landing page views and fueling organic repeat subscriptions.
Scale Your Supplement Brand with Unit-Economics Certainty
Paid Media World engineers deterministic paid acquisition architectures that eliminate search leakage, scale product remarketing, and drive predictable customer acquisition.