How Paid Media World architected and executed the end-to-end digital acquisition framework for Share Samadhan Ltd (BSE Listed)—India's pioneer in unclaimed investment and wealth recovery—building a qualified ₹400M+ ($48M USD) CRM sales pipeline through high-intent Google Search, Meta NRI audience targeting, and #1 Google SERP rankings.
Scaling Unclaimed Wealth Recovery with Predictable Lead Velocity
Share Samadhan Ltd (sharesamadhan.com) is India's premier advisory firm specializing in IEPF share recovery, unclaimed mutual funds/dividends, and physical share dematerialization. We engineered an integrated omnichannel digital acquisition engine that scaled annual volume to 10,900+ leads, stabilized Google Ads CPL at ₹84 – ₹90, captured #1 Google Search rankings across 20+ commercial queries, and built an active CRM sales pipeline of ₹119.89 Crore.
Core Engagement Mandate
- Intent Acquisition: Dominate search intent for IEPF claims, lost shares, and succession cases.
- CPL Efficiency: Lower Cost Per Lead from historical ₹120+ down to sub-₹90 while expanding spend.
- Organic Moat: Secure top-rank SERP visibility to reduce paid ad dependency over time.
- Sales Realization: Streamline MQL-to-Mandate conversion stages to maximize signed client revenue.
Omnichannel Strategy & Conversion Lifecycle
1. High-Intent Capture
Intercepted high-value commercial search intent (IEPF claim, lost physical shares, unclaimed dividends) via exact-match Google Search and #1 organic rankings across 39+ keywords.
2. Meta Lead Gen & NRI Targeting
Deployed friction-free Meta Instant Forms targeting NRI investors and family estate executors, supported by video creatives and brand awareness campaigns.
3. Automated Email Nurturing
Built a 26-tier automated drip engine delivering educational guides on IEPF procedures, re-engaging cold leads, and expanding the B2B affiliate associate network.
4. CRM Sales Realization
Implemented rigorous lead assignment and valuation SLAs, driving high-ticket conversion from enquiry to document audit and mandate signing.
Lead Qualification & CRM Lifecycle Workflow
Inbound Form / Call
Sales Agent Assigned
Share Certificates Audit
Valuation Dept Review
Viability Confirmed
Fee Agreement
Advance Paid & Active Ops
Google Ads Engine Performance
Monthly Leads & Cost Per Lead (2024)
Jan - Dec ActualsSearch vs. P-Max Mix
Target CPA optimization with strict negative keyword filters for generic stock trading queries, capturing only recovery & dispute cases.
| Month (2024) | Leads Generated | Clicks | Impressions | Cost Per Lead (CPL) | Total Spend | Efficiency Status |
|---|---|---|---|---|---|---|
| January | 442 | 3,990 | 113,000 | ₹48.98 | ₹21,700.00 | Top Tier Efficiency |
| February | 403 | 4,920 | 136,000 | ₹53.48 | ₹21,600.00 | Top Tier Efficiency |
| March | 497 | 3,820 | 117,000 | ₹56.42 | ₹28,000.00 | Volume Peak |
| May | 338 | 4,870 | 175,000 | ₹56.43 | ₹19,100.00 | Highly Efficient |
| August | 320 | 4,840 | 99,300 | ₹62.51 | ₹20,000.00 | Optimal Scale |
| September | 383 | 5,040 | 79,700 | ₹82.87 | ₹31,700.00 | Target Met |
| October - December | 762 | 13,040 | 215,400 | ₹112.33 | ₹85,500.00 | P-Max Scaling |
| 2024 TOTAL ACTUALS | 3,495 Leads | 45,263 | 1,048,400 | ₹84.03 | ₹293,700.00 | 100% KPI Delivered |
Meta Ads, Social & Email Engine
Meta Lead Generation Campaigns
| Month (2024) | Leads | Reach | CPL | Spend |
|---|---|---|---|---|
| June | 95 | 17,372 | ₹80.00 | ₹7,616.00 |
| July | 127 | 44,863 | ₹104.47 | ₹13,267.78 |
| August | 140 | 52,706 | ₹77.96 | ₹10,914.92 |
| September | 136 | 69,797 | ₹94.26 | ₹12,819.82 |
| October | 118 | 66,554 | ₹139.74 | ₹16,489.43 |
| November | 145 | 42,724 | ₹103.36 | ₹14,987.78 |
| December | 228 | 72,871 | ₹94.90 | ₹21,655.80 |
| Total | 989 | 366,887 | ₹99.24 | ₹97,751.53 |
Brand Awareness & Follower Scaling
| Month (2024) | Followers | Impressions | Cost / Follower | Spend |
|---|---|---|---|---|
| July | 445 | 5,891 | ₹3.23 | ₹1,437.00 |
| August | 570 | 25,294 | ₹3.65 | ₹2,078.30 |
| September | 1,054 | 104,457 | ₹1.95 | ₹2,059.26 |
| October | 1,845 | 75,307 | ₹1.32 | ₹2,442.69 |
| November | 1,768 | 57,596 | ₹1.20 | ₹2,114.13 |
| December | 2,174 | 82,089 | ₹1.19 | ₹2,582.40 |
| Total | 7,856 | 350,634 | ₹1.62 | ₹12,713.78 |
Organic Traffic Growth & #1 SERP Dominance
Keyword Ranking Progression in SERP
GA4 Traffic Channel Share (Users)
High-Intent Commercial Keyword Ranking Matrix
Audited Across 12-Month SEO Roadmap| Target Search Query | Initial Baseline | Month 3 | Month 6 | Best Achieved Rank | Impact Status |
|---|---|---|---|---|---|
| share recovery firm in Delhi | #1 | #1 | #1 | #1 (Dominated) | Maintained #1 |
| shares recovery services | #2 | #1 | #1 | #1 | +1 Position |
| fund recovery company | #58 | #8 | #4 | #1 | +57 Positions Jump |
| how to find lost investments | #38 | #8 | #2 | #1 | +37 Positions Jump |
| Lost funds recovery | #66 | #8 | #4 | #1 | +65 Positions Jump |
| unclaimed investment | #18 | #10 | #5 | #2 | +16 Positions Jump |
| unclaimed investments | #35 | #23 | #5 | #1 | +34 Positions Jump |
| issue of duplicate share certificate | #59 | #46 | #8 | #2 | +57 Positions Jump |
| unclaimed mutual funds | #31 | #32 | #7 | #1 | +30 Positions Jump |
CRM Sales Velocity & Pipeline Valuation
CRM Feasible Qualified Cases & Mandates Closed Trajectory (2026)
April - July Audited Performance| CRM Metric / Parameter | April 2026 | May 2026 | June 2026 | July 2026 | Trend / Impact |
|---|---|---|---|---|---|
| Total Leads Assigned to Sales Agents | 1,134 | 939 | 1,641 | 1,882 | +65.9% Increase |
| Feasible Qualified Cases Identified | 11 | 23 | 49 | 92 | +736% Surge |
| Total Mandates Closed (Won) | 29 | 37 | 43 | 42 | 141 Won (4 Months) |
| Active High-Value Pipeline Cases | 322 | 322 | 322 | 322 | High-Ticket Backlog |
| Confirmed Active Pipeline Valuation | ₹119.89 Cr | ₹119.89 Cr | ₹119.89 Cr | ₹119.89 Cr | ₹119,89,00,000 Pipeline |
Live Campaign & CRM Evidence
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Google Ads 365-Day Overview
57.9K Clicks | 3.82K Conversions @ ₹64.36 Cost/Conv.
Google Ads Campaigns Audit
5,599 Conversions | ₹504,447 Spend @ ₹90.10 CPL
CRM Audit - April 2026
1,134 Leads Assigned | 29 Mandates Closed | ₹119.89 Cr Pipeline
CRM Audit - May 2026
939 Leads Assigned | 23 Feasible Cases | 37 Mandates Closed
CRM Audit - June 2026
1,641 Leads Assigned | 49 Feasible Cases | 43 Mandates Closed
CRM Audit - July 2026
1,882 Leads Assigned | 92 Feasible Cases | 42 Mandates Closed
Scale High-Value Client Acquisition with Regulatory Precision
We build multi-touch acquisition engines for investment, legal, and financial enterprises that demand regulatory adherence, strict CAPI tracking, and verified CRM pipeline revenue.